Consumers

Revolutionary Technology Changes the Way Consumers View Content

The dramatic shifts caused by the The Digital Age give consumers an opportunity to control, interact and ultimately dictate the future of entertainment and information. New technology allows them to choose virtually everything they want to see and hear.

Advertising has paid for the content up to now, with the presumption that their advertisements were reaching their intended audience. Over the years the odds of advertisers actually reaching their intended audience has gone from a general guess to a definite maybe. Yet the number of brands using television and online has grown steadily. The current model is nothing more than overwhelming and frustrating for the consumer.

Consumers’ Opportunity

Singular Logic has developed a model where consumers can continue to receive the programming, entertainment and information content they want, funded by advertisers, while eliminating the ads that do not appeal to them. Consumers don’t want to see ads that are not relevant to their lives, and advertisers don’t want to pay for consumers that are not in their target market. Now neither of them has to go along with an antiquated, ineffective model.

Content providers using Singular Logic technology can enable consumers to quickly select the category or brands of ad information they’ll receive. If a consumer is actively looking to compare pick-up trucks they could add Ford, Toyota, Chevy and Dodge pick-ups in their advertising preference list. Once they purchase a truck they can then remove that series of ads from their preferences.

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The other benefit of Singular Logic’s Ad by Choice platform is in the form of NOT receiving ads that are irrelevant or even offensive. Have you ever had to answer the question “What is erectile dysfunction, daddy?” The intention is to protect consumers, young and old, from ever having to see another Cialis ad, unless they want to.

Here’s how it works.

susieSuzy, a 32-year-old new mom, is watching an episode of Oprah featuring Dr. Oz. She is catching as much as she can before little Billy wakes up from his nap. She is definitely not interested in Viagra, but she would like to see ads for cloth, environmentally-friendly diapers, the newest and safest minivan, and possibly a new Sleep Number bed to catch up on some badly-needed Z’s.

Why would Viagra want to pay for Suzy to watch an ad, or Ford for her to watch a F350 ad? The answer is – they don’t. And now neither Suzy nor the advertiser has to waste their time or money on irrelevant advertising messages. There is a smarter, more efficient way to reach Suzy.

Consumers want to view what they want—when they want it! They know advertisements are just a part of viewing content. However, they are increasingly annoyed about being bombarded by messages that don’t apply, ads that have no relevance to their lives. Now they can quickly and conveniently set their content and ad preferences.

Reverse the Equation

In the old model of advertising the consumer was the target. Today with the Ads by Choice technology, consumers can also do the targeting by selecting the types of information needed at certain times of their life, and adjusting these preferences as their needs change over time.

Advertiser will also have the ability to change their behavior. Now that advertisers know they have the consumers’ attention, they can focus their ads on providing more value with less hype, knowing they have an engaged, interested consumer, realizing they’ve qualified the lead.

More about Ads by Choice in Singular Logic white paper

Contact information:
Singular Logic, LLC
23505 Smithtown Rd
Suite 290
Excelsior, MN 55331
Phone: 952-401-1005
info@singularlogic.com
sales@singularlogic.com

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